Google Ads setup

Search, Performance Max, remarketing — with proper analytics and economics.

Outcome

Demand-capture leads and improved ROAS / ROMI.

Good fit
  • — Services
  • — E‑commerce
  • — B2B

What's included

Keyword research and campaign structure
Negatives, ads, extensions
Conversions and GA4 goal import
Optimization from data, not gut feel

Process

  1. Step 1
    Demand map

    Keywords, priorities, landing pages.

  2. Step 2
    Launch

    Structure, ads, conversions, bidding.

  3. Step 3
    Optimize

    Queries, traffic quality, economics.

FAQ

Search or PMax first?

Often we start with search, then add PMax based on data.