Meta ads setup (Facebook / Instagram)

Strategy, account structure, creatives, and optimization — so lead cost is predictable.

Outcome

Lower CPL and better lead quality through tests and funnel work.

Good fit
  • — Services
  • — Info / experts
  • — E‑commerce
  • — Lead generation

What's included

Audit of existing campaigns (if any)
Structure: objectives, events, pixel / CAPI where possible
Test playbook: creatives, audiences, offers
Optimization: budgets, bids, cutting waste
Weekly reports: conclusions + next step

Process

  1. Step 1
    Prep

    Goals, events, pixel, sane attribution.

  2. Step 2
    Launch

    Test hypotheses: creatives, offers, audiences.

  3. Step 3
    Scale

    Double down on what works; trim the rest.

FAQ

Do you need creatives from us?

Preferably — but we can produce creatives end-to-end.

What budgets?

Depends on the niche — enough for statistically meaningful tests.